︎︎︎Dubai Harbour

Dubai Harbour, a premier seafront district by Shamal, blends a marina, cruise terminal, luxury living, and lifestyle experiences. Our goal was to modernize the brand while anchoring its essence in a ‘sea state of mind. We retained a key element from the old logo—a smile—transforming it into an anchor that integrates the initials D and H. The color palette evolved into vibrant ocean blue and off-white, inspired by ocean foam. The comprehensive redesign, from visuals to communication, embodies the brand’s sentiment, creating a refresh that truly brings a smile to mind.